Integrating IP into Business Planning
Blue Ridge Community and Technical College 13650 Apple Harvest Drive, MartinsburgWhether an entrepreneur creates an elaborate business plan or
relies on the lean start-up business model, that business needs
to have a strategy to stand out from the competition. This session
integrates lean start-up planning strategies with the “Own It
Method” of business differentiation to help entrepreneurs
create businesses that can be highly relevant to their customers
while offering exclusive value for their stakeholders.