Whether an entrepreneur creates an elaborate business plan or
relies on the lean start-up business model, that business needs
to have a strategy to stand out from the competition. This session
integrates lean start-up planning strategies with the “Own It
Method” of business differentiation to help entrepreneurs
create businesses that can be highly relevant to their customers
while offering exclusive value for their stakeholders.

This session focuses on the agreements typically used by small businesses to be sure that those arrangements promote the best use of confidentiality, cybersecurity, intellectual property rights management, and more. Business owners often sign nondisclosure agreements, employment contracts, financing arrangements, leases, and other significant contracts without addressing the key risks that these contracts can sometimes create for their companies. Using the perspective of intellectual property, customer privacy, and security, this session identifies the best practices to follow and key pitfalls to avoid.