Integrating IP into Business Planning
Blue Ridge Community and Technical College 13650 Apple Harvest Drive, Martinsburg, WV, United StatesWhether an entrepreneur creates an elaborate business plan or
relies on the lean start-up business model, that business needs
to have a strategy to stand out from the competition. This session
integrates lean start-up planning strategies with the “Own It
Method” of business differentiation to help entrepreneurs
create businesses that can be highly relevant to their customers
while offering exclusive value for their stakeholders.